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Last update: 01/23/2024
TL;DR We recommend these three platforms depending on your exact needs: Webflow for simple showcase sites, WordPress for complex and specialized functionality, and custom-coded websites using Next.js for higher-end sites with full customization, speed, and design flexibility. That’s the short of it, now let’s break it down.
|Can update yourself
|Easy to Learn
|Has a visual editor
|Easy SEO Setup
|Custom Functionality (e-Commerce, etc.)
|Adaptability and responsiveness
|Short development time
|Can integrate with other platforms
|Speed out of the box
|Ability to build landing pages at scale
|Built-in site audit tool
|Official Support Channel
|Visual Logic-based workflows
WordPress is a highly adaptable and free platform that offers numerous pre-built features and has the capability to integrate with thousands of additional programs for basically any other need. Impressively, (according to WordPress) 43% of all websites on the internet are running on WordPress. One of the things that makes WordPress so powerful is the massive library of plugins, which are mini-programs that run in WordPress and can be used for anything and everything. From e-commerce (for quick, typical, and easy e-commerce consider Squarespace or Shopify) to any other type of functionality, many are free while the better ones are typically freemium, or paid.
WordPress is used by a full array of companies, from Whitehouse.gov to Spotify, to The New York Times. WordPress is particularly powerful when working with a lot of content that is constantly added. So blogs or similar sites are an ideal fit for WordPress. If you want cost-effective powerful SEO, use WordPress with a plugin like RankMath to drive substantial organic traffic through search engines.
Webflow is a more user-friendly inclusive website-building platform. There will be more of a learning curve than trying to update or edit an existing WordPress set, but it is easier to get off the ground by yourself. Webflow provides over 2,000 free and paid templates and tries to pack in all the features you might need to build a solid website. Unlike WordPress, there is only one option for the features, which can be a major perk and con. For a one-option platform, WebFlow is pretty powerful.
Dropbox, Dell, and Discord use Webflow for specific landing pages. Webflow provides a quick setup for standard websites, and the autonomy to personalize your site's design pretty powerfully.
NextJS is a full code platform unlike WordPress and WebFlow there is no visual interface to work with. However, NextJs creates blazing-fast websites and applications. There are tons of integratable libraries that let you very quickly pull in features and styling kits which speed up development. NextJS also uses static sites which are more secure than dynamic websites like WordPress or Webflow. For websites that need speed, security, custom design, or animations NextJS is definitely the way to go.
Renowned brands, including Netflix, Uber, Twitch, Hulu, and Starbucks, trust NextJS. NextJS provides an exceptional user experience, achieving outstanding performance, and lets you implement unique features.